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Lexus Partners With The Notorious B.I.G.’s Son, CJ Wallace, To Commemorate The Icon’s Legacy

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With special tributes and festivities, New York City celebrated the iconic Brooklyn rapper The Notorious B.I.G. on what would have been his 50th birthday on Saturday, May 21. His son, CJ Wallace, also unveiled a special partnership in honor of his father’s legacy.

During Lil Kim‘s second annual B.I.G. Dinner Gala on Friday night, luxury car brand, Lexus joined in on Biggie’s posthumous 50th birthday celebration. On May 21, the brand announced its commitment to further commemorate the music icon’s legacy with a partnership with CJ Wallace and his company Frank White, a purpose-driven, health, wellness and performance company, according to a press release. Frank White takes its name from one of the late artist’s aliases.

“The Lexus and Frank White partnership aims to promote aspirational achievement and wealth-building in the Black community, reaching multi generations.”

The collaboration not only coincides with the great Christopher Wallace‘s birthday but also the 25th anniversary of his diamond-certified, Grammy-nominated sophomore effort Life After Death. 

“To be able to work with Lexus is a real game-changer,” CJ Wallace told One37 PM . Lexus actually came to us. My dad was a real driving force in their career and vice versa. They reached out to us before they even knew about the 25th anniversary and 50th birthday. We’re happy to celebrate the collaboration, and there’s going to be merchandise, NFTs, and more.”

Before his passing, the Notorious B.I.G. was the owner of several Lexus vehicles. He also gave props to the brand in his lyrics, including hits such as, “Hypnotize, “Warning,” and “One More Chance.”





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