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Improve Your Website With These Quick and Easy Updates

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A great website isn’t just one that looks nice. It has to work well, too.

Great websites are not only visually appealing, but also simple to navigate. It should also serve as the home base for your business.

While this is true, far too many people create a website and then never revisit it. It’s not a one-and-done process.

It’s important to make ongoing changes and updates to your website to ensure it continues working properly and to ensure it accurately reflects your business and what you do. This doesn’t require you to invest a lot of time. Some ways you can update your site that will make a huge difference can be found here.

Make Updates to Your Content

While the amount of time this takes varies based on how much content you have posted, it’s worth the time. You want to ensure your site is a go-to source for accurate and trustworthy information. If you have old content on your site, this isn’t possible.

Take time to go through the pages on your site and make sure everything’s accurate, updated, and relevant. Change sources if needed, so they are newer. If you have a pricing page, be sure it’s updated with your current prices and that everything reflects your business in a positive way.

Check All the Included Links

You can do this while you update the content on your site. Be sure to go through your website and ensure the links are working properly. From time to time, links may break. Sometimes it’s because the page you were linking to no longer exists, or you may have changed the URL for a page on your site you created an inbound link to. No matter why the link is broken, you need to fix it. This will cause a poor user experience.

Update Your Images

Whether you choose to use original photos or stock images, be sure you change your current photos on your site for new ones. This is a great way to let search engines know that new content has been published and to give your website a new, fresh look. People who visit your site regularly will notice you have changed things up and be more willing to stick around and see what’s new.

Ensure Brand Consistency

You want to ensure your website matches the feel and look of your brand. For example, are the colors the same, and are you using the right version of your logo? Making sure you have a consistent presence is essential.

Updating Your Site

As you can see, there are several ways you can update your site to make it more user-friendly. Also, these updates will make your site more appealing to people visiting it. Keep the information here in mind and take steps to regularly make these types of changes.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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